What is Structured Communication? Why is it so important in 2023?

Structured communication is a systematic approach to communication that focuses on organizing and controlling the flow of information. In a structured communication system, information is filtered, processed, and distributed in a controlled manner, ensuring that only relevant information reaches its intended audience.

Unlike feeds and channels that spray messaging broadly, structured communications focus the communication to the individual. The goal of structured communication is to enhance the effectiveness and efficiency of communication, making it easier for individuals and organizations to exchange information and collaborate effectively.

Cut Out the Noise

One of the critical benefits of structured communication is that it eliminates distractions and irrelevant information, which can hinder productivity and engagement. By filtering out unnecessary information, structured communication systems help individuals and organizations to focus on what’s most important, leading to increased efficiency, high read rates, and improved outcomes.

In a structured communication platform like Red e App, information is organized into a hierarchical structure. Information is filtered and processed at each level before it reaches its intended audience. This structure helps to ensure that information is not lost or misinterpreted as it passes through various levels of the communication system.

Deliver Relevant Information Faster

Another vital aspect of structured communication is that it provides a clear and consistent method for exchanging information, making it easier for individuals and organizations to collaborate and communicate effectively. A communication platform like Red e App is unique in that it uses machine learning, AI, and behavioral studies to design permissions and communication flows around the individual needs of the client and the distinctive makeup of its workforce, locations, and operations. Customization and the automation of communication tools make it easier for individuals and organizations to communicate, regardless of their locale, shift, or time zone. It saves hundreds, if not thousands, of hours required to keep the employee lists up-to-date.

Real-Time Communication

One of the most significant advantages of structured communication is that it allows for real-time communication and collaboration, making it easier for individuals and organizations to work together in real time, even if located in different parts of the world. This real-time connection is critical in today’s fast-paced work environment, where quick and effective communication is essential to success. Red e App creates meaningful connections and relevant communication between our clients and some of their teams in the most remote parts of the world.

Accurately Measure Engagement

Moreover, structured communication provides a way to measure communication effectiveness, allowing organizations to track the success of their communication efforts and make improvements as needed. For example, organizations can use metrics such as open and response rates to evaluate the success of their communication campaigns, making it easier to identify areas for improvement. With Red e App, our customers can check employee engagement and communication read rates in real-time, allowing them to perfect messaging, which has resulted in over 80% same-day read rates for our customers across all of our industries.

In conclusion, unlike feeds and channels, structured communication is a systematic approach that focuses on organizing and controlling the flow of information. The goal of structured communication is to enhance the effectiveness and efficiency of communication, making it easier for individuals and organizations to exchange information and collaborate effectively. With its ability to eliminate distractions and irrelevant information, provide a clear and consistent method for exchanging information, and allow for real-time communication and collaboration, structured communication is a critical component of effective communication and collaboration in today’s fast-paced work environment.

To learn more about Red e App and how we can help you with structured communication, visit us online at redeapp.com or sign up for a free trial here.