Why Measuring Internal Comms Matters

Ever wondered if your internal message strategy is landing where it should? You’re not alone. We’ve all been there, sending out crucial announcements to thousands, only to wonder, “Did anyone actually read that?” It’s like shouting into the abyss, hoping for an echo but often met with silence. 

The frustration doesn’t stop there. It extends to ensuring that your tireless managers are effectively passing that critical memo down the line. It’s the classic game of telephone, and we know how easily messages get lost in translation. 

And what about those meticulously designed posters adorning the break room walls? You know, the ones that took hours to create and print. Did anyone even spare them a glance? Sometimes, it feels like talking to a brick wall, especially when dealing with an hourly or non-desk workforce. It’s a jungle out there in the world of internal communications, and it’s only natural to ponder: How on earth do you measure the impact of your efforts in this vast, ever-evolving landscape?

The Power of Knowing

Now, here’s the scoop, folks. Measuring your internal comms isn’t just about ticking boxes; it’s about unleashing the full potential of your communications. Here’s why it’s a game-changer:

Employees: Your MVP Audience 🌟

Your employees are the backbone of your organization. They’re the ones making things happen day in and day out. So, reaching and engaging them effectively is non-negotiable. What you communicate directly impacts your business through them.

Leaders vs. Reality 

Ever noticed how leaders often think their communication is top-notch, while employees might beg to differ? Measurement bridges that gap. It reveals the real impact of your messages and highlights areas for improvement.

Navigating Organizational Changes 

Change is inevitable in any organization. When shifts occur, employees can get jittery. But guess what? This is your golden opportunity to connect with them, ease their worries, and keep everyone on the same page.

The Digital Revolution of Measurement

Now, let’s talk strategy. The digital era has been upon us, and it’s past time to ditch the old print-and-hope approach. Instead, dive into the digital realm with gusto. Here’s the game plan:

Paperless, Please! 

Say goodbye to the printing madness. Embrace digital tools for seamless communication. It’s not just eco-friendly; it’s measurable and efficient.

Walk in Your Audience’s Shoes 

Ever wondered how much time your messages demand from your employees? Take a walk in their digital shoes. Read your own messages as if you were them. An audit might just reveal that you’re asking for more than half of their workday each week. Yikes!

The Empowerment of Measurement

So, what’s the big deal about measuring internal comms? Well, it’s not just about numbers; it’s about empowerment. Check out these golden nuggets:

Be Excellent, Be Effective 

Measuring your comms isn’t just a chore; it’s a superpower. It makes you more effective, helps you earn that seat at the decision-making table, and yes, it even makes your job more fun!

Time and Power at Your Fingertips 

Communicators are always battling time constraints and struggling for authority. Guess what? Measuring your internal comms hands you more of both. Time to shine, my friends!

Speak Human, not Corporate 

Boring corporate jargon? It’s time to kick it to the curb. Use the language of weekends and barbecues. It’s relatable and engaging, and it works wonders in your internal comms.

In the immortal words of Seth Godin, “What you measure usually gets paid attention to, and what you pay attention to usually gets better.”

Remember, it’s not just about the numbers; it’s about the stories those numbers tell. It’s about creating a workplace where communication isn’t a monologue but a dialogue, a place where everyone’s voice is heard, valued, and acted upon. So, gear up, fellow communicators!  

Imagine having a finely tuned instrument that lets you orchestrate your communication efforts like a maestro, each note striking a chord with your audience. That’s the power of measurement.

Don’t shy away from the challenge. Embrace it. Use measurement to amplify your voice, bridge the gap between leaders and employees, and navigate change like a pro. With a 100% digital strategy and a dash of relatability, you’ll not only capture attention but also hearts and minds. Measurement isn’t the endgame; it’s your ticket to making your communications sing, dance, and truly engage your workforce.